Google Faces Monopoly Probe, Sophisticated Attribution Models Study

Google Faces Monopoly Probe, Sophisticated Attribution Models Study

Sophisticated Attribution Models Study, & LinkedIn’s New Video Meeting Options

Most B2B Demand Gen Pros Use Sophisticated Attribution Models
Some 43 p.c of B2B demand technology patrons say that they use superior attribution fashions with a number of touchpoints, whereas 21 p.c don’t have a marketing campaign attribution mannequin in any respect, in keeping with recently-released information surveying B2B know-how advertising and demand technology decision-makers. Marketing Charts

LinkedIn Adds New Event Features, Rolls Out Video Meeting Options by way of LinkedIn Messages
LinkedIn has launched an array of recent event-related options, together with rolling out non-public messaging entry to video from Zoom and different digital assembly suppliers, Microsoft-owned LinkedIn (consumer) lately introduced. Social Media Today

Tubular Labs Launches Deduped Audience Ratings For Video On Facebook And YouTube
A brand new effort from video intelligence agency Tubular Labs goals to ship an extra standardized video viewing metric throughout the Facebook and YouTube platforms, with assist for Instagram forthcoming, the agency lately introduced in a transfer of curiosity to digital entrepreneurs. AdExchanger

US Justice Department Files Complaint Against Google Over Monopoly Tactics
Google’s search dominance has led the U.S. Justice Department to file a criticism in search of yet-to-be-announced treatments, the division lately introduced. Google responded by calling the criticism submitting “deeply flawed,” the Alphabet-owned search large introduced. Social Media Today

Instagram agrees curbs on paid influencers, says UK watchdog
New know-how to assist spot undisclosed influencer social media posts will come to Instagram, Britain’s Competition and Markets Authority (CMA) lately introduced, as Instagram mother or father Facebook has begun working with the governmental group on efforts to extend transparency, the social media agency has mentioned. Reuters

Google Search Announcements: BERT, Passages & Subtopic Indexing & More
Google has rolled out a number of new search-related options and updates, together with Google Lens enhancements, larger use of key second chapters, and the addition of related subtopics inside search, the agency lately introduced. search engine marketing Roundtable

2020 October 23 Statistics Image

Facebook opens Messenger API to Instagram messaging for companies
Facebook has launched an up to date Messenger API that can permit for brand new automated responses and different integration options that intention to ease enterprise communication by way of Instagram, Facebook lately introduced. VentureBeat

Google Tests Ads In Google Maps Autocomplete Predictions
Google has been noticed testing a possible new number of promoting for its well-liked Google Maps product, which might permit advertisers to put advertisements that seem amidst autocomplete search prediction outcomes as customers sort. search engine marketing Roundtable

Dropbox is the most recent San Francisco tech firm to make distant work everlasting
Dropbox has introduced that it has made distant work a everlasting a part of the agency’s future, a shift that when mixed with related strikes by different know-how corporations, has led some employees to go away the Bay Area, driving sure hire charges down 20 p.c since final 12 months. CNBC

More than 50% of people on the earth use social media — right here’s what it is advisable to know [Hootsuite Study]
During the second quarter of 2020 international social media promoting spending was down 13 p.c over the identical interval final 12 months, nonetheless, the determine represents an enhancement over the final quarter’s drop of 19.2 p.c globally — simply one in every of quite a few findings of curiosity to digital entrepreneurs contained in Hootsuite’s recently-released Digital 2020 October Global Statshot Report. The Next Web

ON THE LIGHTER SIDE:

2020 October 23 Marketoonist Comic

A lighthearted take a look at “generic advertising ‘in these uncertain times’” by Marketoonist Tom Fishburne — Marketoonist

Alexa Hilariously Disrupts Epic Moments in Droga5 London’s Ads About Voice Control — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — L’experience en advertising: Notre Top 20 de 2020 [In French] — ExoB2B
  • TopRank Marketing — Permission to Interrupt (aka The Great Unfollowing of 2020) — Jason Falls
  • TopRank Marketing / SAP — The No. 1 Factor in B2B Influencer Marketing with Ursula Ringham & Rachel Miller | Studio CMO — Golden Spiral

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