Google: A Technically Properly-Optimized Website Will not Rank Without Good Content material
Google’s John Mueller reminds website house owners that probably the most technically well-optimized website received’t at all times has excessive rankings without nice content material.
This subject got here up in a current Google Webmaster Central hangout the place a website proprietor requested to assist with enhancing their rankings.
The positioning proprietor talked about there have been no points with the location, in response to Google’s instruments, and puzzled what else could possibly be accomplished.
Right here’s the query that was requested:
“There are zero points on our web site in response to the Search Console. We’re offering quick efficiency in cell and nice UX. I’m undecided about what to do to enhance rankings.”
Mueller responded by saying this can be a state of affairs that might come up whenever you’re so centered on technical particulars that you just neglect in regards to the larger image.
Simply because everything is technically right on a web site doesn’t imply it should rank excessive.
Finally, what’s on the location nonetheless must be related to customers.
Fixing technical points could also be necessary however, alternatively, what’s on the location needs to be helpful to individuals as properly.
Mueller recommends serious about what points customers are having, and what questions they might be asking.
Then present content material to unravel these points and reply to these questions.
Mueller additionally suggests searching for suggestions from different website house owners and SEOs through a webmaster discussion board and being open to the suggestions they supply.
Lastly, Mueller says to remember the fact that some niches have stronger competitors than others.
A technically well-optimized website with nice content material will nonetheless face challenges with overcoming competitors who’ve been at it longer.
You’ll be able to hear the complete query and reply under, beginning on the 32:29 mark.
“That is at all times type of a tough state of affairs the place you’re working in your web site for some time, then generally you deal with a variety of the technical particulars and neglect in regards to the larger image.
So what I’d suggest doing right here is taking your web site and the queries that you just’re wanting [to rank] for, and going to one of many webmaster boards.
It could possibly be our webmaster discussion board, there are many different webmaster boards on the market the place site owners and SEOs hang around. And generally, they’ll be capable of have a look at your web site and shortly pull out a bunch of points. Issues that you possibly can be specializing in as properly.
Generally, that’s not really easy, however, I feel having extra individuals have a look at your website and provide you with recommendations, and being open to that recommendation, I feel that’s a necessary facet right here.
One other factor to bear in mind is that simply because one thing is technically right doesn’t imply that it’s related to customers within the search outcomes. That doesn’t imply that it’s going to rank excessive.
So should you clear up your web site, and also you repair all the points, for instance, in case your web site incorporates a number of horrible content material then it nonetheless received’t rank that top.
So you could, on the one hand, perceive which of those technical points are literally vital in your web site to have mounted.
And, alternatively, you really want to deal with the person facet as properly to seek out what are points that customers are having, and the way can my web site assist clear up these points. Or assist reply these questions.”